B2B Case Studies: Customer Stories that Sell

Business successes grow out of great stories – stories of the people and companies you’ve helped and the problems you’ve solved. Your prospects want to know they’ll be in good company when they purchase your product, and they want to know how others use your service or product and whether they were successful.

Case studies lend credibility to your products, services and your company. They can also be leveraged as:

  • a trade press article
  • a media story pitch
  • a newsletter
  • a testimonial
  • a social media post
  • a blog post

As a veteran business journalist, I have the experience to interview your customer professionally, ask the right questions, and find compelling details and specific results to write a case study that meets your objectives.

If needed, I can manage the entire case study process including:

  • Finding good case study customers
  • Developing interview questions
  • Interviewing your satisfied customers
  • Writing strong case studies with detailed return on investment
  • Managing the approval and review process

Case Studies are a good way to add storytelling to your B2B content marketing efforts and can be used in lead generation and lead nurturing.

B2B Case Studies for High Tech, Software Companies

I have written the bulk of Acumatica.com’s customer stories for more than a decade.

Interesting examples include:

  • Venture Engineering
  • Cherry Republic
  • FireWire Surfboards
  • Eastman Music
  • Envent
  • Telesis
  • Diamondback Truck Covers
  • Redmond Inc.
  • Jeffree Star Cosmetics
  • Portacool
  • Dukathole Group
Acumatica_CustomerSuccess_FireWire_20240229Download

Visit https://www.acumatica.com/success-stories/ for over 120 case studies I have written.

(Please note, to read a full story, download the PDF when given the option. More recently, Acumatica has created short, quick-read version web pages.)

Over the years, I have also written case studies for companies including:
  • Microsoft
  • Tableau
  • CyCognito
  • Elevation Marketing
  • Yesler
  • DynTek
  • Rain Today
  • eWorkplace
  • Cisco
  • DKA Architecture

Send me a note if you’d like to see a customer story from the above companies. Many of the links have disappeared and I have saved PDFs for many of them.