Case Studies/Content Marketing/Writing

Case Study: New Pages, Blogging Boost Traffic for Law Firm

Posted by M. Sharon Baker
Case Study: New Pages, Blogging Boost Traffic for Law Firm

One reason I haven’t been too attentive to my blog is that I’m knee deep launching a blog for my client Integrative Family Law. I’m helping Carol Bailey and her team dip their toes in the blogging waters as part of an overall content marketing strategy to attract new clients.IFL Logo Snip

As editor of the blog, I gave them a list of 25 potential topics on divorce and family matters, which are their main practices of law. We launched the blog after I rewrote some of their website pages.

The attorneys chose from the idea list or come up with their own topic and then I edit out legalese, write a headline, add subheads, and come up with a question to encourage comments. Then I source potential photos and add them to the posts. I also upload the posts and manage their editorial calendar.

Summer is typically slow for divorce attorneys, but nonetheless, unique visitors to the site jumped 16 percent from May to July, which shows how adding new and relevant content to your website and blogging can have a large impact.

What are we writing about?

Divorce is big business, and people have a lot of questions about many aspects. We’re starting out with a lot of basics, jumping on news when it shows up in national media outlets, and including statistics to offer a variety of topics.

Here are some of the headlines:

  • Child Custody, Divorce & Moving: What Parents Need to Know
  • Get Parental Rights in Writing & Avoid This
  • Protecting Your Heart during a Divorce 
  • DOMA is Unconstitutional; What the Ruling Means
  • Divorce: How to Pay Less & How to Survive 
  • Divorce: What you Need to Know & Do Financially
  • Divorce with Children: What You Need to Know 
  • Divorce: 4 Things You Need to Know & Do Now
  • Divorce Statistics for Washington State, the Nation

  

In addition to the blogging, I’m writing a Divorce Guide that we’ll have available for prospects to download in exchange for their email addresses so we can create an email list of prospects to nurture.

 

 

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blogging/How To/Writing

Blogging Cheat Sheet

Posted by M. Sharon Baker

I’m setting up a blog for my client and overseeing 6 or 7 people who for the most part, haven’t blogged before.

In addition to setting up an editorial calendar, I’m also creating a Blogging Cheat Sheet, which I wanted to share.

 Blogging Cheat Sheet

  • Posts should be around 350 to 500 words.
  • Stick to one topic/idea.
  • Try to think about what your clients might be interested in knowing.
  • Try to create a catchy headline.
  • Graphics, pictures, charts and links are encouraged.
  • Subheads help the reader along.
  • End with a call to action that invites comments.
  • Remember to respond to each comment.
  • Promote via social media in a way that’s engaging.

 

What other handy tips and ideas do you keep top of mind when you are writing blog posts? I’d love to add your thoughts to my cheat sheet.

 

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Case Studies/Content/Journalism/Marketing/Writing

Case Studies, Articles, White Papers, Press Releases & Blog Posts: What I’ve Been Writing

Posted by M. Sharon Baker
Case Studies, Articles, White Papers, Press Releases & Blog Posts: What I’ve Been Writing

I profiled Betsy and Warren Talbot of Married with Luggage for Intuit's Small Business Blog

It’s summer and I’ve been so busy creating content for clients and magazines that I have not had time to brainstorm topics for the blog or update my website.

Many times, this content takes a while to show up on the web.

Below is a list and some links to what I’ve published/created so far this year.

In some cases, confidentiality or still in progress work prohibits me from sharing.

 

Writing for Corporate Clients:

I profiled Betsy and Warren Talbot of Married with Luggage for Intuit's Small Business Blog

I’m a member of the blogging team for Intuit’s Small Business Blog. Some posts include:

For Intuit’s Go Payment Blog I’m writing case studies paired with videos:

 

I continue to write case studies for RainToday.com

 

I collaborated with Gail Harker and her students to write a contributed article for a new industry publication called Fiber Art Now.

Developing the Fiber Artist Within at The Gail Harker Creative Studies Center

 

I’ve written several  press releases, including:

I'm helping Carol Tice and David Lester promote their book

 

 

I can’t share details, but I’ve also been working on:

  • 2 White papers, 1 for data center client, another for a high tech firm
  • 4 B2B Lead Nurturing Articles plus emails, three for networking client, one for call center
  • 16B2B Blog posts for networking client partners
  • Press Release and Media Pitching for financial firm

 

 

I also still “commit” Journalism:

 

For Tech Target:

For Nation’s Restaurant News:

 

 

  • Open Kitchens, Diner Involvement: Keys to Cashing in on Chef, Cooking Craze
  • Vegetarian Sausage, Burgers, Other Vegetarian Items Now Mainstream

For Seattle Business:

  • Mothers of Invention: Despite the daunting economy, Washington has plenty of ‘mompreneurs” bravely starting new businesses.
  •  Later this year, another story on Women-owned Seattle Area Businesses

 

By taking stock of what you have accomplished this year, you can see what might be expanded into a case study, additional links for your website or a list of people to survey for testimonials.

 

How do you keep track of what you’ve done so you can use those projects to your advantage? I’d love to hear your best practices in the comment section below.

 

Photos © Warren Talbot, M. Sharon Baker, MOD Pizza

 

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