How To/Social Media/Websites

Every Marketer Needs This Social Media Cheat Sheet

Posted by M. Sharon Baker

Thanks to Bob Dunn, a very helpful WordPress Guru, I learned about Christopher Carfi’s 2016 Social Media Cheat Sheet, which outlines the most recent image sizes for Facebook, LinkedIn, Twitter, Instagram, Pinterest – you name it.

Check out Christopher’s post on the GoDaddy blog, and make sure to bookmark it.

There is also a great bonus – links to other resources to help make sizing images much easier.

Thank you Bob and Chris.

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Content/Content Marketing/How To/Websites

How a Service Firm Tackles Content Marketing: First Step – Rewriting Web Pages

Posted by M. Sharon Baker
How a Service Firm Tackles Content Marketing:  First Step – Rewriting Web Pages

u2scp19bI’m in the midst of helping a client rewrite her company website. Her business had dipped, and she wanted to land more traffic from specific keywords, ones she knew were shuttling most of the business to her competitors.

For the most part, her site was a gigantic brochure, talking all about her firm, not about what her team does for people or how her services are different from others. Like many companies, she wrote the copy herself, many years ago when she first launched her website.

But now, her brochure site no longer works.

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