{"id":86,"date":"2026-07-27T23:07:34","date_gmt":"2026-07-27T23:07:34","guid":{"rendered":"https:\/\/msharonbaker.com\/?page_id=86"},"modified":"2026-09-14T17:17:31","modified_gmt":"2026-09-14T17:17:31","slug":"case-studies","status":"publish","type":"page","link":"http:\/\/msharonbaker.com\/?page_id=86","title":{"rendered":"Case Studies"},"content":{"rendered":"\n<h5 class=\"wp-block-heading\"><strong>B2B Case Studies: Customer Stories that Sell<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Business successes grow out of great stories &#8211; stories of the people and companies you\u2019ve helped and the problems you\u2019ve solved. Your prospects want to know they\u2019ll be in good company when they purchase your product, and they want to know how others use your service or product and whether they were successful.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Case studies lend credibility to your products, services and your company. They can also be leveraged as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a trade press article<\/li>\n\n\n\n<li>a media story pitch<\/li>\n\n\n\n<li>a newsletter<\/li>\n\n\n\n<li>a testimonial<\/li>\n\n\n\n<li>a social media post<\/li>\n\n\n\n<li>a blog post<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As a veteran business journalist, I have the experience to interview your customer professionally, ask the right questions, and find compelling details and specific results to write a case study that meets your objectives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If needed, I can manage the entire case study process including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Finding good case study customers<\/li>\n\n\n\n<li>Developing interview questions<\/li>\n\n\n\n<li>Interviewing your satisfied customers<\/li>\n\n\n\n<li>Writing strong case studies with detailed return on investment<\/li>\n\n\n\n<li>Managing the approval and review process<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Case Studies are a good way to add storytelling to your B2B content marketing efforts and can be used in lead generation and lead nurturing.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">B2B Case Studies for High Tech, Software Companies<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">I have written the bulk of Acumatica.com\u2019s customer stories for more than a decade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interesting examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Venture Engineering<\/li>\n\n\n\n<li>Cherry Republic<\/li>\n\n\n\n<li>FireWire Surfboards<\/li>\n\n\n\n<li>Eastman Music<\/li>\n\n\n\n<li>Envent<\/li>\n\n\n\n<li>Telesis<\/li>\n\n\n\n<li>Diamondback Truck Covers <\/li>\n\n\n\n<li>Redmond Inc.<\/li>\n\n\n\n<li>Jeffree Star Cosmetics<\/li>\n\n\n\n<li>Portacool<\/li>\n\n\n\n<li>Dukathole Group<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-center is-image-fill-element\" style=\"grid-template-columns:57% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"1024\" src=\"https:\/\/msharonbaker.com\/wp-content\/uploads\/2026\/07\/Acumatica_CustomerSuccess_FireWire_20240229_Page_1-791x1024.jpg\" alt=\"\" class=\"wp-image-91 size-full\" style=\"object-position:53% 2%\" srcset=\"http:\/\/msharonbaker.com\/wp-content\/uploads\/2026\/07\/Acumatica_CustomerSuccess_FireWire_20240229_Page_1-791x1024.jpg 791w, http:\/\/msharonbaker.com\/wp-content\/uploads\/2026\/07\/Acumatica_CustomerSuccess_FireWire_20240229_Page_1-232x300.jpg 232w, http:\/\/msharonbaker.com\/wp-content\/uploads\/2026\/07\/Acumatica_CustomerSuccess_FireWire_20240229_Page_1-768x994.jpg 768w, http:\/\/msharonbaker.com\/wp-content\/uploads\/2026\/07\/Acumatica_CustomerSuccess_FireWire_20240229_Page_1-1187x1536.jpg 1187w, http:\/\/msharonbaker.com\/wp-content\/uploads\/2026\/07\/Acumatica_CustomerSuccess_FireWire_20240229_Page_1-1583x2048.jpg 1583w, http:\/\/msharonbaker.com\/wp-content\/uploads\/2026\/07\/Acumatica_CustomerSuccess_FireWire_20240229_Page_1.jpg 1700w\" sizes=\"auto, (max-width: 791px) 100vw, 791px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-e6f49140-c267-45fd-9e45-ce818f98b1de\" href=\"https:\/\/msharonbaker.com\/wp-content\/uploads\/2026\/07\/Acumatica_CustomerSuccess_FireWire_20240229.pdf\">Acumatica_CustomerSuccess_FireWire_20240229<\/a><a href=\"https:\/\/msharonbaker.com\/wp-content\/uploads\/2026\/07\/Acumatica_CustomerSuccess_FireWire_20240229.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-e6f49140-c267-45fd-9e45-ce818f98b1de\">Download<\/a><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Visit <a href=\"https:\/\/www.acumatica.com\/success-stories\/\">https:\/\/www.acumatica.com\/success-stories\/<\/a>\u00a0for over 120 case studies I have written.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(Please note, to read a full story, download the PDF when given the option. More recently, Acumatica has created short, quick-read version web pages.)<\/p>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-left\">Over the years, I have also written case studies for companies including:<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Microsoft<\/li>\n\n\n\n<li>Tableau<\/li>\n\n\n\n<li>CyCognito<\/li>\n\n\n\n<li>Elevation Marketing<\/li>\n\n\n\n<li>Yesler<\/li>\n\n\n\n<li>DynTek<\/li>\n\n\n\n<li>Rain Today<\/li>\n\n\n\n<li>eWorkplace<\/li>\n\n\n\n<li>Cisco<\/li>\n\n\n\n<li>DKA Architecture<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Send me a note if you\u2019d like to see a customer story from the above companies. Many of the links have disappeared and I have saved PDFs for many of them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>B2B Case Studies: Customer Stories that Sell Business successes grow out of great stories &#8211; stories of the people and companies you\u2019ve helped and the problems you\u2019ve solved. Your prospects want to know they\u2019ll be in good company when they purchase your product, and they want to know how others use your service or product [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-86","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/msharonbaker.com\/index.php?rest_route=\/wp\/v2\/pages\/86","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/msharonbaker.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/msharonbaker.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/msharonbaker.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/msharonbaker.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=86"}],"version-history":[{"count":5,"href":"http:\/\/msharonbaker.com\/index.php?rest_route=\/wp\/v2\/pages\/86\/revisions"}],"predecessor-version":[{"id":100,"href":"http:\/\/msharonbaker.com\/index.php?rest_route=\/wp\/v2\/pages\/86\/revisions\/100"}],"wp:attachment":[{"href":"http:\/\/msharonbaker.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=86"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}